Technical writer

Pet Care Services


A consistent decrease in revenue over an 18-month period.  Company’s leadership misaligned around corporate goals and objectives.  Strategic goals were not clearly defined. Marketing and Sales teams operated with conflicting approaches to target market strategies.

How we helped
Outlined all internal departmental processes for work performed for internal and external clients.

Advised and led the leadership team in the development of the organization’s vision and strategic goals. Developed workstream connectivity between interdepartmental goals and organizational objectives.  Established strategies for revenue generation and marketspace identification.  Designed Performance Improvement Plans for executive leadership.

In the first 90-days, increased revenue by 15% and sales by 10%. Gained new customers by marketing and sales teams collaborating on agreed strategies and partnering in efforts. Increased the ability for all departments to process internal and external requests.

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